BD example: wayfinding signage at IKEA

IKEA wayfinding signage

On my latest visit to my local IKEA store, I noticed this elaborate wayfinding sign. It represents the whole route through the shop as one long line, but also shows bypasses. Every area is numbered and labeled. The main areas, such as the restaurant have a seperate logo for easy recognition. Clever, but complex. It took me some time to figure out and I had to make some backtracks still. What do you think?

Follow us on Instagram for more examples of behaviour design!

1,326 people read this

Leave a Reply

Your email address will not be published.