Tools for better design

How to design for behaviour: 6 design principles

Remember the last time you were delighted by something you bought? What did you do? Good chance you told your friends ...

Behaviour research: the world through a child’s eyes

Remember what it was like to be a kid? The whole world was your playground and all you needed was a little imagination ...

Design research: First-time users

Yesterday, Daan Roosegaarde showed me this film of first-time users of an escalator. Some internet commenters were ...

Design research: What you get is not what you see

A beautiful story about how our preconcieved ideas about a person shape how we see them and the story we form in ...